Where should I start reading Spiderman comics? There are so many story archs and issues!?

I have two comic book stores in the area and I am completely fascinated by the comic book superhero spider man… I started to look through the boxes but realized that there were hundreds of issues to paw through…Where to begin?! I have spent countless hours reading through story Arch’s on wiki- referencing characters as I go but I would really like to read the comic instead. I am not necessarily looking to collect just enjoy the experience of reading the issues.